The Yarnpreneur® Society + Academy were founded to help yarnpreneurs build businesses they love!

Our mission is to build a hub for educational content, resources, and community, where yarnpreneurs can come for support and growth. We provide the tools for yarnpreneurs to succeed… tools you can’t find anywhere else!

We believe that yarnpreneurs operate in a unique market and need a unique set of skills and strategies to make their businesses thrive. So we want to provide resources and training to as many budding and established yarnpreneurs as possible so we can see even more confident yarnpreneurs in the marketplace!

We network with experts in the market constantly so we  can bring you the best strategies, advice, and inspiration possible!

If you'd like to learn more about the team behind The Yarnpreneur® Society + Academy, take a peek below!


Jess Mason

Founder, Head Crazy Person

Jess is the 20-something yarnpreneur behind Screen to Stitch and The Yarnpreneur Society. She was taught to crochet by her grandmother and has been hooked ever since. Her favorite things to crochet are amigurumi and things with cute faces. Her designs are mostly food-related, as she loves seeing her favorite treats recreated in fiber. Jess is also a dance instructor and she takes care of a cute little fur-baby named Cleopatra who taunts her by sleeping all day. She currently resides in New Jersey.

What’s a hidden talent you have that no one knows about? 

I can solve a Rubik’s cube in under 2 minutes!

What’s your deepest yarn secret?

I’m not a yarn snob. I’ll just as soon work with acrylic as alpaca!


Cara Louise Reitbauer

Head of Customer Service, Lead Happiness Expert

Cara Louise has  been crocheting since 1974 at age 8 when her mother taught her with regular yarn and larger crochet hooks. A year or so later, she found a bag that had been her grandmother’s which contained some gorgeous doilies her grandmother had made, along with some skinny crochet thread and some impossibly small steel crochet hooks. She fell in love on the spot, created her very first doily without any pattern by copying one of her grandmother’s, and has been designing and crafting small articles such as doilies, snowflakes and angels ever since in her own shop, Heritage Heartcraft. 3 birds, and a son and daughter-in-law call her mom!

What’s a hidden talent you have that no one knows about?

My hidden talent is really that I like to stay hidden while working behind the scenes. I am at my happiest when nobody knows that I’m there!

What’s your deepest yarn secret?

My deepest yarn secret is that any yarn category 4 and thicker feels like trying to crochet with rope to me! I love the skinny yarns!


Melanie Cheripka

Member of the Yarnpreneur Council

Melanie has been knitting for 10 years, and crocheting and dyeing yarn for 8 years. She started knitting when one of her kids was a baby. Always the rebel, she was crunchy before it was cool. She used prefold cloth diapers and wool diaper covers since wool is so breathable. So she taught herself how to knit. She wanted to add cute little designs to the diaper covers so then taught herself how to crochet. She still prefers the look of knitting though. She taught herself how to dye yarn about 8 years ago. Dyeing yarn is her therapy. And she needs a lot of it since she’s married with six kids!

What’s a hidden talent you have that no one knows about? 

I can take apart a computer and put it back together again.

What’s your deepest yarn secret?

I don’t really have any secrets, even yarny ones.


Thamo Hurly

Member of the Yarnpreneur Council

Thamo has always been into arts and crafts of all kinds.  She got serious about knitting and refreshed the skills her mom taught her as a child when she was in her late teens.  She then taught herself to crochet (from kids books….before youtube) in her early 20’s.  Thamo currently designs knit and crochet patterns and teaches yarning, dance-fitness, and yoga classes (but not all at the same time).  As a designer, multiple business owner and a mom she believes that keeping things enjoyably simple and straight-forward is the key to maintaining balance and making yarning accessible.  Uses yarning to avoid housework in Southern Ontario, Canada where she lives with her 2 young sons, husband and cat.  

What’s a hidden talent you have that no one knows about?

I can be quite intuitive.  I often tell people oddly accurate details that I couldn’t possibly have known.

What’s your deepest yarn secret?

I have had 2 skeins of yarn in my stash since 2006 that I’m afraid use as the dyer is no longer in business and once it’s gone, it’s gone!

Jay Sausa

Executive Assistant