Yarnpreneur Profile – Salena Baca

Her Ravelry: http://www.ravelry.com/designers/salena-baca
Her Website: www.SalenaBacaCrochet.com

JM: Tell us a bit about your business.

SB: I’m in the business of crochet, and any opportunity that supports my crochet habits! In that, I write patterns professionally as commissioned work and in my own shop, I’ve found platforms such as The Design Wars Challenge, The Pattern Pack and the American Crochet Association. I’ve also helped to launch Happily Hooked Magazine, The Crochet Cafe, The Crochet Awards, and Happy Crochet Hooks.

JM: Why did you start your business?

SB: I’ve crocheted my entire life (well, since the age of 5), but I didn’t make the professional move until 2009. At that time, I was living abroad and just had my son. I loved working, but I wanted to spend time at home with my family. What started out as a small operation of made-to-order crochet items quickly turned into lessons, then patterns, then commissioned work, then professional networking, and now I’m hosting a large-scale education program! It’s been a rapidly evolving process that began with just an honest love of crochet.

JM: What is your favorite thing about being a yarnpreneur™?

SB: Self-expression and creativity. In this line of work, I have a real control over my level of mastery. And, it’s exciting to be able to work toward a goal that simultaneously allows me the opportunity to self-express my creativity.

JM: What is your least favorite thing about being a yarnpreneur™?

SB: Working from home. It’s amazing and horrible at the same time. This lifestyle requires constant planning and dedication to maintain the balance of work-home life. Sometimes, I wish I had a fancy office setting with dozens of co-workers. And, sometimes, I’m thankful to sit in my pajamas until noon with a pot of coffee!

JM: What would you tell (or what advice would you give) someone that wants to be a yarnpreneur™?

SB: If you’re passionate enough to turn your hobby into a profession, then be absolutely dedicated to it. You will be your best asset, and your worst roadblock. The more constantly you understand that, you’ll be able to cope and combat the roadblocks so that you can concentrate on being the asset to your brand.

JM: What do you wish you had done differently when you first started your business?

SB: I wish I had networked more. So many elements of this work are solo-efforts, and it can be a difficult journey at times. Having something as simple as a group to vent frustrations, bounce off ideas, or hold your actions accountable have made a huge difference in my confidence and success. I wish I had known this sooner!

JM: What’s next for you and your business?

SB: The sky is the limit! Cliche, I know, but it’s such a great mantra. My goal is for crochet to continue to be passed down through the generations. And, I want to assure the ones who pass it down have the knowledge, tools, and skills to keep this art in motion. Everything I do in the crochet world is with this goal in mind.

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