Yarnpreneur Profile: Lee Sartori

Welcome to our newest post installment, the Yarnpreneur™ Profile! In this weekly post, we will interview a yarnpreneur™ so you can learn more about them and their businesses.


Her Ravelry: www.ravelry.com/designers/lee-anne-sartori

Her Instagram: 
www.instagram.com/cococrochet_lee


JM: Tell us a bit about your business.

LS: My name is Lee, I’m the designer at CoCo Crochet Lee. My passion is crochet (although I knit as well) and specifically I love to design amigurumi. I have been designing for about 4 years, and enjoy creating whimsical patterns that bring a smile to people’s faces. Aside from designing my personal patterns, I also work for Happily Hooked Magazine, a magazine for crochet enthusiasts, running their social media and advertising department. I submit original designs to Happily Hooked on a regular basis, and find it very fun. On top of that I run a blog called Cactus and Cocoa with my Happily Hooked Magazine co-worker Emily Truman. We offer free patterns, tips, and engaging content. This forum is particularly fun for me because I am able to offer knitted patterns on top of my regular crochet patterns. It’s become a great creative outlet for Emily and I. You can find our blog at www.cactusandcocoa.com.

JM: Why did you start your business?

LS: I started CoCo Crochet Lee when my son was born. I wanted to make him adorable little hats and other crochet/knit things because I couldn’t find many cute things for little boys at the time. People started asking me for the things I was making for my son, so I began filling orders for friends and family. Eventually it sparked an interest in designing my own original patterns, specifically amigurumi, and I’ve been designing ever since!

JM: What is your favorite thing about being a yarnpreneur™?

LS: My favorite thing about being a Yarnpreneur is the creative outlet it provides. I went to University for Visual Arts and Communications, so art is a passion of mine. I love to design and get creative with different fibres and colors, and to have my designs enjoyed by others. It’s very rewarding!

JM: What is your least favorite thing about being a yarnpreneur™?
LS: My least favorite thing is probably the testing process for pattern design. I sometimes wish I could wave a magic wand that would allow my patterns to be perfect from the very start. But the process is greatly beneficial, and although it can be long, I enjoy working with my testers to ensure a well written and complete pattern.

JM: What would you tell (or what advice would you give) someone that wants to be a yarnpreneur™?

LS: I would tell them to connect with others that are currently successful in the area you wish to enter into. You can learn a lot from watching others, and the people in the crochet/knit community are so wonderful and helpful. Make friends, make connections, and put yourself out there.

JM: What do you wish you had done differently when you first started your business?

LS: I wish that I had taken the photography aspect more seriously when I first began. I look back on photos from years ago, and wish that the quality was higher so that I could still use the photos today. But technology advances so quickly, and camera quality changes with it, so going forward, I try to put the best photo quality out there that I can.
JM: What’s next for you and your business?

LS: The next thing for my business? I’m not sure I have a next thing at the moment, I’m pretty happy with what I have on my plate for the time being! I enjoy designing, I enjoy working for Happily Hooked Magazine, and I enjoy the Cactus and Cocoa blog. I’m just here enjoying my yarny-experience as it comes!

Thank you so much Lee for sharing your experiences with us!

Stay tuned for another profile next week and subscribe to our weekly newsletter below for extra goodies!

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