If you’re not using a content calendar… you’re missing out on one of the best ways to streamline your social media and content production.
In this article I’m going to share with you 5 tips to help you create an amazing content calendar, so you can rock your schedule!
So what is a content calendar?
A content calendar can also be called a promotional calendar, a publishing calendar, or an editorial calendar, but no matter what you call it, it’s basically a schedule for your content.
That content could include pattern releases, sales or promotions, social media posts, blog posts, email newsletters, etc.
A content calendar gives you a place to organize what you’d like to share with your audience and when. It’s a great place to get a bird’s eye view of your content, marketing, and publishing schedule.
So now that I’ve sold you on having a content calendar, how do you make sure you’re getting the most out of it?
Let’s get going with the tips!
Tip #1: Stay Organized
The main draw of a content calendar (for me, anyway) is to have a central location for everything I publish. My content calendar is organized by month, broken down into weeks, and then broken down into publishing medium (aka social media network, etc).
I like doing it this way because it means I can see everything for that day/week at a glance, and it allows me to begin to organize the content I’d like to share.
That’s why my first tip is to find a layout that works for you and your business and then stick to it. A content calendar is only useful when it’s being utilized daily, so make sure you keep up with it and stay current!
Tip #2: Be Diverse
Since we can see an overview with our new content calendar, we should use that to our advantage.
Take a look and make sure what you’re sharing is diverse. Are you always sharing the same things on the same days? Mix it up!
A content calendar gives you the flexibility to plan in advance, so get a month’s worth of posts planned out and make sure you’re building in different types of content.
Tip #3: See The Future
My absolute favorite part of having a content calendar is being able to see into the future.
I’m not kidding!
A content calendar is the best tool for working ahead of yourself. What do I mean by that?
Let’s say it’s October 1st. Your content calendar should be 80-100% full for October, and 40-60% full for November and December. Why? Because then you can plan and execute in advance.
Working ahead of yourself is the best way to give yourself flexibility as a yarnpreneur. If you’re always working day-to-day, then you can’t step away from your business as easily.
Tip #4: Use A Scheduler
A content calendar works great alone, but it works even better in conjunction with a social media scheduler.
Social media schedulers allow you to prepare and schedule posts to your social media accounts ahead of time. These tools are lifesavers for those of us who like to work ahead, as in tip #3. (Me, me!)
Using a social media scheduler doesn’t mean you don’t have to be present on social media, it just means you can be more deliberate about when and what you share.
If you use your content calendar to plan your posts in advance and then you use a social media scheduler to publish them, you leave much more free time to work on bigger projects, or other tasks that can really move the needle in your business.
Tip #5: Block and Batch
Time blocking will allow you to set aside a chunk of time to create your calendar, and task batching will allow you to put like tasks together to get more done.
I’m a big fan of task batching, I like to schedule a few days of my content calendar’s content in advance, so I can spend more time in the Academy, or with my cat!
So there you have it, 5 tips to help you create an amazing content calendar of your own!