My Top Tip To Help You Build An Amazing Creative Process

Do you have a creative process?

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If you’re not sure what a creative process is… look no further. I’m going to discuss why a creative process is so important as a yarnpreneur® and my top tip to help you build your own amazing creative process!

Firstly, let’s define the “creative process”.

I define the creative process as the tools and workflows you use when you’re creating and working in your business.

Simple right?

The problem with this is most of us don’t have one. Especially as self-professed creatives, we like being wild and free right?

But I’m going to share with you a cold hard truth: creatives with businesses need structure.

If you want to have a successful business, you need to have some sort of working structure in place so you can be reliably sure that when you sit down to work… you’re actually getting things done and reaching your goals.

So now that you’re sold on the idea of having a creative process, how do you go about actually building one for yourself?

Firstly, I want to stress that the creative process goes way beyond just learning to be more productive, or learning to schedule our time better. It’s about a holistic approach to the way we work in our businesses and what that means for our output.

Okay, so here’s my top tip to help you build a better creative process!

It’s called the Shadow Technique.

(I like the name because it makes me feel like a ninja 😛 )

The shadow technique is pretty simple. All you need is a notebook and a pen.

To perform the technique, you’re going to “follow” yourself around in your business. (See where it gets the name?)


Every time you perform a task, write it down. Every time you get interrupted, write it down. Every time you get distracted by Facebook, write it down. Every time you have a really good hour of productive work, write it down.

(See where I’m going with this?)

Use timestamps every time you write a note so you can accurately track your time as well. You can also add in notes on your environment… does a particular playlist help you get in the groove while you’re working? There’s nothing too small to write down, as all of it will help you in the next step.

After you’ve shadowed yourself for at least a week, then you have to assess your notes.

Look for things like multitasking attempts, distracted working, or times where you worked really well.

All of your unique working data will provide you with the tools you need to create and amazing creative process!

If you’d like to watch me talk about the shadow technique, watch this Tip Tuesday video from The Yarnpreneur® Society Facebook group! (If you’re not a member of the group, you’ll have to join to watch!)

If you’d like to perform the shadow technique, and learn how to better assess your results (and what to do with your assessment) download our free guide to building your best creative process!

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