Module #2

Your How: The Paths to Being a Yarnpreneur

Module #3

Your What: Creating Your Success Path


What Type Of Yarnpreneur Do You Want To Be?

Welcome to the second Golden Circle module! This module is an overview of the different directions you can take as a yarnpreneur, tips to help you choose what type of yarnpreneur you want to be, as well as tools for getting setup once you’ve made your decision!

So what is a path, and why is it important for you to find yours?

Just like with your why, without a how, a process, or a path, you will be adrift.

Your path will be unique to you, but there are many different directions you could go in when becoming a yarnpreneur.

For example, there are many crochet designers (direction) but some choose to specialize in amigurumi, or garments, or blankets (path).

So again, your path will be another checkpoint to use when making decisions, picking projects, even managing your time!

Overview Of Yarnpreneur Directions

There are many types of yarnpreneurs. There are as many directions as there are people!

Let’s quickly go over a few of the more common yarnpreneur directions:

  • pattern designer (crochet, knit, or both)

  • product seller (finished objects, and/or supplies or tools)

  • yarn dyer

  • LYS owner

  • tech editor

  • blogger and/or authority figure (often this path is chosen in conjunction with another)

If one of those directions sounds like your jam, then great!

Keep in mind, you don’t have to choose just one direction. Your unique path can combine a few, carving out a new path, just for you!

However, I do recommend that if you’re just getting started, you should choose one direction that feels right and stick with it for a while before building in anything else. You want to have a successful, stable business in one area before expanding!

In-Depth Direction Options: Pattern Designer

Startup Costs: low

Ongoing Costs: low

Complexity: medium

Recommended For: People who frequently look at patterns and say, “I know how they did that”.

General Description: A pattern designer is a great first path choice because it allows you to test the waters, your skills, grow a brand, all without too much risk. Designing patterns can also be really fun and rewarding. It's a great way to connect with your audience and explore all of the options that your craft has to offer.

In-Depth Direction Options: Product Seller

Startup Costs: low to medium

Ongoing Costs: medium

Complexity: medium

Recommended For: People who like to utilize their craftsmanship repeatedly.

General Description: Selling products can be rewarding and fun. If you’re innovative and creative, you can create unique products that the market will love. Selling products is a great way to meld the online e-commerce scene with the physical world.

In-Depth Direction Options: Yarn Dyer

Startup Costs: medium to high

Ongoing Costs: medium

Complexity: medium to high

Recommended For: People who don’t mind getting messy and love creating their own yarn.

General Description: Yarn dyers get the fun of making supplies that some other yarnpreneurs use in their businesses! (Cool right?) Yarn dyeing is also a great way to explore color and yarn types.

In-Depth Direction Options: LYS Owner

Startup Costs: high

Ongoing Costs: high

Complexity: high

Recommended For: People who could see themselves creating a local hub for yarn crafts in a brick-and-mortar location.

General Description: Owning a yarn store is almost every yarnpreneur’s dream. Who wouldn’t want to spend all day surrounded by yarn and people who love yarn? Owning a LYS is a high-risk direction, and should only be undertaken by those who have the retail knowledge to make it successful.

In-Depth Direction Options: Tech Editor

Startup Costs: low

Ongoing Costs: low

Complexity: medium

Recommended For: The math geeks among the yarnpreneur crowd.

General Description: Tech editing is a complex and in-depth process - and most yarnpreneurs prefer to leave that side of things to others. But if you like math and you think you’d enjoy being able to put those skills to use on patterns, then tech editing may be right up your alley.

In-Depth Direction Options: Blogger and/or Authority Figure

Startup Costs: low to medium

Ongoing Costs: low

Complexity: medium to high

Recommended For: People who like to write and share their experiences. People who love to give tutorials.

General Description: Blogging can be rewarding, it’s a great way to document your business and experiences. Becoming an authority figure can come from blogging as well as many other things. If you like to teach, if you like to share your passion, blogging may be a good direction for you.

Action Steps:

  1. Read over all the different directions and their descriptions.

  2. Post your path in the group if you know which direction is right for you!

  3. If you’re not sure which direction is right for you, continue to the next section and follow the action steps there.

What If You're Not Sure? How To Find Your Direction.

So how do you choose which direction to take? How do you decide what you’d like your business to look like?

If you’re unsure of where you’d like to begin, you might be feeling a little lost right now.

No worries, I’m here to help! Let’s go over a few guidelines that can help steer you in the right direction.

First, start with the craft you feel most comfortable with. You want to make sure that you feel confident enough to take on the challenges that come with a new business. If you feel more comfortable, it will just be one less variable.

Then consider which path is most appealing to you. If one jumps out and seems more fun, engaging, or exciting, give that one extra weight in your decision.

Next, consider how much time you have to devote your business. If you're balancing a day job, you would want to steer clear from directions like opening a yarn store!

Finally, consider any startup expenses. For some, you’ll need more capital than others. If you already have most of the equipment and resources for one path, give that one more weight in your decision too.

Action Steps:

  1. Weigh your choices against the guidelines above.

  2. Pick your top 2-3 choices and post them in the Facebook group, along with your why.

    1. Be sure to include why you’re drawn to each direction.

    2. Include any details about your skillset, time available, etc.

  3. Let us help you! The community will do our best to help you figure out your path!

Making Sure Your How Ties Into Your Why

Remember your why? (You should!)

Your how (or your path) is the next layer in our Golden Circle. Your why and your how have to nest together comfortably, so let’s take a second to make sure that they’re aligned.

The best way to figure that out is to say them one after the other. As an example, let’s use YPS again.

Our Why: To help yarnpreneurs build a business they love...

Our How: ...By building a hub for educational content, resources, and community, where yarnpreneurs can come for support and growth.

With them right next to each other, you can clearly see that the how is a natural extension and elaboration of the why.

Again, your how should just be how you will accomplish your why!

Action Steps:

  1. Write out your why and your how next to each other.

  2. Assess if they compliment each other or go together.

    1. You can even try to turn them into one sentence, like we did with YPS.

  3. If you’re not sure, post them in the group so we can help!

Say How-dy To Some Paperwork

Now that you’ve got your path figured out, you’ve got some official business to take care of!

You’ll have to make sure you’re prepared to do business wherever you live. This could mean:

    • Creating an official business plan.
    • Registering in your state.
    • Opening a business bank account.
    • Preparing to collect sales tax.
    • Preparing to make quarterly tax payments.

The list may be long, or different, depending on where you live. I recommend finding your local SBDC chapter and requesting to speak with a consultant.

Action Steps:

  1. Make a list of any questions you have surrounding how to start up your business.

  2. Contact your local SBDC chapter and request a consultation or take a class!

Keep an eye on your inbox tomorrow for module 3!