Yarnpreneur Profile: Dana Gervais

Her Ravelry: http://www.ravelry.com/designers/dana-gervais
Her Website: www.DanaGervaisDesigns.com

JM: Tell us a bit about your business.

DG: I am a knitwear designer specializing in socks! I create unique, beautiful knitting patterns that are graded for multiple sizes. I self publish in addition to designing for 3rd party publishers such as magazines, books and yarn companies. I’m also a technical editor, I edit knitting patterns for independent designers, yarn companies and publishers.

JM: Why did you start your business?

DG: I have been a knitter since I was 8 years old. I began designing as a hobby in 2012. In 2014-2015 I decided to close my rental consulting/property management business and found myself with time and energy so I decided to channel that into pursuing my fibre business full time.

JM: What is your favorite thing about being a yarnpreneur™?

DG: My favorite thing about being a yarnpreneur is that I am able to make a career doing something I love. I also love the freedom of being able to work from home while my family is still young.

JM: What is your least favorite thing about being a yarnpreneur™?

DG: My least favorite thing about being a yarnpreneur is the isolation – it’s a small industry and there aren’t any yarnpreneurs in my real life who I can meet with and bounce ideas off of. Also being a one-person business can be both lonely and overwhelming at the same time.

JM: What do you wish you had done differently when you first started your business?

DG: The biggest thing I wish I had done differently, is to have started sooner. I wish it had occurred to me years ago that knitwear design and technical editing could be viable business options.

JM: What’s next for you and your business?

DG: This year I’m planning 2 new pattern releases each month, I will have designs featured in 2 upcoming books, I am collaborating with several indie dyers and a couple of large yarn companies. I’m hoping to run a KAL each quarter, offer an online-course for first-time sock knitters and maybe get started on a book to be released next year.

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